Your business has a set amount of resources to spend on advertisements. With so many options available, including TV, social media, radio, and print, it can be hard to gauge where to focus your efforts to get the best return on investment. Marketing research shows that TV advertisement continues to outperform other advertising methods. Whether you’re looking at short term or long term effectiveness, TV ads can help generate sales. Why do TV ads work, and what are the benefits of a business advertising on TV?
TV Ads Help Your Business Reach a Large Audience
People enjoy watching TV. It’s a routine part of their day, and something they plan to do at specific times throughout their day. The reliability of a TV audience is an advantage for businesses. TV programs are watched by a large number of people which allows a single advertising spot to reach a broad audience at once. This is particularly true of one time events like sporting events, both national and local teams. If you create a catchy ad, you have the potential for people to talk about your commercial and business while catching up on the show they watched.
TV Ads Can Reach Your Ideal Audience
You know your customer base. You know their demographics, such as gender, age, education, and family status. You also have a sense of their interests and how they spend their free time. A benefit of advertising on TV is that you can use this knowledge to focus on airing your TV ads when your ideal audience is watching. TV stations and networks gather demographics of their viewing audience, so they know who is watching what type of programming and when. They often post their viewer demographics online, or you can request an advertising media kit. You can work with a station’s advertising manager to purchase advertising spots when your target audience is watching. This helps ensure that your target customers view your ad.
Viewers Aren’t as Distracted
When you’re on a website or surfing social media, there can be a lot happening on your screen. Pop up ads, videos suddenly playing, or banner ads changing repeatedly all catch your attention as you try to focus on the information you’re reading. It can get distracting. When you’re watching TV, there’s only one item on the screen at a time—the program you’re watching or a TV ad. Viewers benefit by focusing only on the information in front of them without other electronic distractions. When viewers watch your TV ad, you know they’re focused on your business and your message.
The Benefits of a Business Advertising on TV Can Justify the Cost
TV advertisements can help your business grow by allowing you to focus on a broad audience at once. Additionally, this audience is focused on your message and is your target customer. Research continues to show that TV ads work. Well placed TV ads can help businesses build their brand awareness and result in consumer purchases. So, as you plan your business’s advertising schedule, keep TV advertisement in mind.