Conventional modeling can be restricting for many types of models. Not everyone is rail-thin or has facial features that make them perfect for the runway or high fashion. Luckily, there are plenty of modeling opportunities out there. Men and women of any shape, size, and age can be hired as models. For instance, commercial modeling has a lot of leeway and options. A range of people can be used as commercial models. Still, you need to know a few things before you start on your journey as a commercial model. We’ll get into some tips and advice for this modeling niche throughout this post. This way, you can get your first job as a commercial model sooner!
What is Commercial Modeling?
Before we talk about how you can become a commercial model, let’s discuss what commercial modeling is. Commercial modeling is similar to fashion modeling. However, instead of trying to sell high-end fashion ensembles, commercial models sell regular products to everyday people. There are many jobs to choose from with this type of modeling, and many opportunities. Commercial models are in catalogs, magazine ads, television, various campaigns, and even billboards. You still have to be good looking to become a commercial model, though, but this kind of modeling is more focused on pretty people looking “real”.
Best Ways to Become a Commercial Model:
There are many ways to break into the world of commercial modeling. We’ll discuss what you need to do specifically to become a commercial model here.
1. Decide on the Type of Commercial Modeling You Want to Do
Commercial modeling is not one size fits all. In fact, there are tons of jobs and types of commercial modeling that you can get into. So, we suggest doing a little bit of research before you start trying out for gigs. As a commercial model, there are many potential fields you could enter. You could be a lingerie model, a fitness model, a catalog model, a makeup model, and even a swimsuit model. More options are available, as well. Still, you should find something that suits your body type and ambitions. Knowing what you want to do specifically can help narrow down your choices and help you find jobs faster.
2. Create a Social Media Account and Take Photos
Social media is a must for any model in this day and age. So, you want to create a professional profile for yourself as soon as you can. You don’t need to take headshots right away or hire professional photographers. However, you do need to get yourself out there. Social media is the perfect way to do this. You can get yourself seen by agents and other industry professionals if you market yourself right. Just make sure to take natural and clear photos for your profile and add relevant hashtags like model and modeling.
3. Find an Agency to Join
The easiest way you can get hired as a commercial model is by finding an agency. Agencies will smooth out the process of modeling. They will help you make a modeling portfolio and will find jobs for you. You could go the freelance route as a commercial model, but know that this path will be much harder. As a freelance model, you have to market yourself, deal with all communication, and prep yourself before shoots. Agencies take care of these things for you. So think about this if you are serious about doing commercial modeling full time!
4. Stay Healthy and Look Natural
Casting directors and agencies will look at your body, this is an inevitable part of modeling. So, you should take your health seriously and treat your body well. We recommend working out regularly, keeping up with hygiene practices, and eating well. Overall, you want to look fit and well put together. Really, your body is important for your modeling work. So, it has to be treated with respect. In addition, you want to make sure that you cultivate a natural and fresh look. Don’t cake makeup on your face. Industry professionals want to see what you look like naturally. So, stick with light makeup and don’t dress over the top. You are more likely to be hired as a commercial model if you follow these tips.
5. Look Up Requirements for Specific Jobs
Nothing is worse than being unprepared for a commercial modeling gig. So, make sure you fit the requirements for any job you are trying out for. First, check the attire requirements. If casting directors want you to wear casual clothes, then dress casual. If they want a more professional or business-oriented look then make sure to dress the part. Furthermore, make sure you fit the physical requirements of the job. Ensure that you are the right age, height, and body type for the gig you are going to. You don’t want to show up to a casting call and embarrass yourself.
6. Practice Makes Perfect
Commercial modeling is not difficult as runway modeling or fashion modeling. Still, you need to practice your modeling skills ahead of time. There are tons of aspiring models trying out for the same jobs as you. Practicing your modeling skills and poses can help separate you from other models. You don’t need to go to modeling school and spend extra money. However, taking the time to improve your posture, walk, and poses will help tremendously!
7. Stay Positive and Motivated
Lastly, remember to stay positive and motivated. There are many commercial modeling opportunities out there, but the competition can be fierce. You won’t get hired all the time, and you might not get signed to an agency right away. This does not mean that you are any less beautiful or worthy of being a model. Take a deep breath, and keep trying your best. You want to be honest with yourself, of course. But, if you think you can make it as a commercial model, there is no reason for you to give up!